Katarina Pribičević

Biography

How does it sound to be a psychologist in the world of advertising? With a wide smile, Katarina Pribićević, Managing Director at McCann Belgrade, will guide you through her personal experience and rich knowledge of the advertising industry. With nearly two decades of experience in brand creation, Katarina operates like an architect, building bridges between brands and their audience. Throughout her professional journey, she has collaborated with giants such as Coca-Cola, MasterCard, Bambi, Telekom Serbia, Delhaize Serbia, and many others, bringing in her expertise and creativity. Katarina is an active member of the IAA Serbian Chapter and the Effie Awards, and she frequently gives guest lectures on communication strategy and brand creation. See you at the CIM Forum 2024, where Katarina Pribićević will share her valuable experience and make our conference even more engaging and beneficial.