Lecturer, Writer, Creative Strategist.
Lazar is an ex-journalist, contributor to The Guardian, former agency
Planning Director, and a former Head of Brand Planning in Google's
creative think-tank ZOO in London. He is an Associate Professor at
Business School Lausanne (BSL), an Associate Lecturer at Goldsmiths
University in London, teaches in the MBA program for the School of
Business and Economics in Ljubljana, the PwC's Mini MBA Academy in CEE
and at the Faculty for Media and Communications in Belgrade. He is the
author of several books and a frequent conference speaker.