Predrag Kurčubić


Introducing the prominent expert in market research and management, Predrag Kurčubić. Predrag began his studies in psychology in Belgrade, where he still resides, with a two-year hiatus in London. He has been building his career in market research for 17 years at Ipsos, including his time at Strategic Marketing. With 15 years of experience in Serbia, ranging from a beginner to a general director, and two years in England at Ipsos MORI as the youngest research director on international social studies, Currently, he serves as the general director of Ipsos Adria East, the largest research company in the region, covering markets in Serbia, Montenegro, North Macedonia, and Albania, and conducting over 800 studies and 700,000 surveys annually. Predrag teaches statistics in psychology at the Faculty of Media and Communication and occasionally at other faculties. He is also the vice president of the Serbian branch of the IAA. Prepare for insightful perspectives and experiences from Predrag at this year's CIM Forum, where he will enrich our understanding of market research and management with his expertise.